Congratulations to the Texas craft breweries who brought home 30 awards in the 2023 Craft Beer Marketing Awards!
The Craft Beer Marketing Awards, “The Crushies,” launched in 2020 and feature categories that celebrate the very best of beer marketing and the teams, and individuals behind them. Breweries, their agencies, artists, and marketing partners are invited to enter their top work. This year, Texas brought home a total of 30 awards, the second most of any state.
Platinum and Gold Crushies are awarded in each region (The Americas, UK, Europe, APAC – Asia & Pacific (including Australia & New Zealand), and MENA, Africa & Beyond). All categories are judged by an influential and respected panel of beer, marketing, and design experts. The CBMAS judging process is a robust, credible, and transparent digital scoring system.
Award Winning Texas Breweries:
Best Can Design / Best Beer Series – Core Beer Series
Gold Crushie: Pinthouse Brewing – Austin, TX
Best Can Design / Best Beer Series – Nancy Beer Series
Gold Crushie: 88 Design Group
Brewery: Buckstin Brewing Co – Nederland, TX
Best Can Design / Non-Alcoholic Craft Beverage (all sizes)
Platinum Crushie: Freetail Brewing Company – San Antonio, TX
Beer: Rally Water
Designer: Anderson Marketing Group – San Antonio, TX
Best Bottle Design / 22 – 26oz (651 – 769ml)
Platinum Crushie: Vector Brewing – Dallas, TX
Beer: Elegant Maladie, Barrel-aged Sour with Raspberries
Designers: Craig Bradley, Creative Director & Elegant Maladie – Dallas, TX
Best Bottle Design / 22 – 26oz (651 – 769ml)
Gold Crushie: Vector Brewing – Dallas, TX
Beer: Silent Dreams Foeder-aged Mixed Culture Saison with refermented Bosc Pears
Designer: Craig Bradley, Creative Director, Vector Brewing – Dallas, TX
Bigger Than Beer: Cause-Related Beer Project or Campaign (Breweries)
Gold Crushie: Freetail Conserveza for San Antonio Zoo Foundation – San Antonio, TX
Designer: Anderson Marketing Group – San Antonio, TX
Bigger Than Beer: Cause-Related Beer Project or Campaign (Breweries)
Global Crushie: Eureka Heights Brewery – Houston, TX
Beer: My Own Best Friend, a slobber worthy Fruity Kolsch-style
Cause: Benefits Houston SPCA to help support respect to all animals
Best Packaging Design / For Bottles
Gold Crushie: Helms Workshop – Austin, TX
Beer: Killer Strains Golden Sour, Austin Beerworks – Austin, TX
Best Can Design / 32oz Crowler (947ml)
Global Crushie: No Label Brewing – Katy, TX
Type: Bottle Cap Crowler
Reason: Celebrates all of current brands
Best Tap/Tasting Room Experience / Coolest Taproom or Beer Garden – Coolest Taproom
Platinum Crushie: Pinthouse Brewing – Austin, TX
Designer: OPA Design Studio, Inc.
Best Can Design / 8 – 15oz (237 – 444ml)
Gold Crushie: Helms Workshop – Austin, TX
Beer: Dark Romance Porter, Austin Beerworks – Austin, TX
Best Can Design / 8 – 15oz (237 – 444ml)
Gold Crushie: Anderson Marketing Group – San Antonio, TX
Beer: Puro Piña Y Chamoy, Freetail Brewing Company – San Antonio, TX
Best Can Design / 8 – 15oz (237 – 444ml)
Global Crushie: No Label Brewing – Katy, TX
Designer: Design Riot
Beer: Mind Your Own Business Sour IPA, No Label Brewing – Katy, TX
Best Can Design / 8 – 15oz (237 – 444ml)
Global Crushie: No Label Brewing – Katy, TX
Bee: Cali Boy West Coast IPA, No Label Brewing – Katy, TX
Best Tap/Tasting Room Experience / Creative Brewery Mural or Installation
Gold Crushie: Vallensons Brewing Company – Pearland, TX
Mural: Vallensons Hop Viking Mural
Best Tap/Tasting Room Experience / Creative Brewery Mural or Installation
Global Crushie: No Label Brewing – Katy, TX
Installation: Rail Line Label Wall
Artist: Chris Hernandez, Hernandez Designs
Best Use of Retro Branding
Gold Crushie: No Label Brewing – Katy, TX
Branding: Old Katy “800,” honor heritage of MKT Rail Line in historic Rice Silo Yard
Best Use of Retro Branding
Gold Crushie: True Anomaly Brewing – Houston, TX
Beer: Contact Light DH Saison
Best Can Design / Printed Cans (all sizes)
Gold Crushie: Helms Workshop – Austin, TX
Beer: Homeostasis IPA, Austin Beerworks
Best Brand Identity / Unique Logo Design
Global Crushie: No Label Brewing – Katy, TX
Branding: Year 12 Logo
Designers: Design Riot with art from Beer Chronicle HOU + KD Designs
GLOBAL CRUSHIE
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
Platinum Crushie: 11 Below Brewing Company – Houston, TX
Mascot: “Good Bear”, Oso Bueno Amber
Best Brand Identity / Use of Icon or Mascot in Logo or Branding
Global Crushie: No Label Brewing – Katy, TX
Mascot: Murkey Myers DDH DHIPA, in celebration of Michael Meyers
Best Brand Identity / Logo Typography
Platinum Crushie: True Anomlay Brewing – Houston, TX
Font: TABCO Font
Best Brand Identity / Logo Typography
Global Crushie: No Label Brewing + Kevin Dyer – Katy, TX
Brand Identity: Cali Boy Sales Sheet
Best Brand Identity / Beer Release Calendars – Brand Release Calendar
Gold Crushie: No Label Brewing – Katy, TX
Best Merchandise Design / Most Creative Line
Gold Crushie: Helms Workshop – Austin, TX
Merchandise: Tropical Tuxedo Merch Line, Austin Beerworks
Produced by: Brist MFG
Best Merchandise Design / Most Creative Line
Global Crushie: No Label Brewing – Katy, TX
Brand Line: Murkey Myers DDH DHIPA, in celebration of Michael Meyers
Produced by: Cask Branding (Fulshear TX)
Best Use of Social Media / Content and Aesthetic
Global Crushie: Family Business Beer Co – Dripping Springs, TX
Beerdtographer: Brian Ledden (@thebeerdtographer)
Best Ingredients Collaboration
Gold Crushie: Pro Brew Supply – Haltom City, TX
Collaboration with No Label Brewing (Katy, TX) x Hound Song Brewing Co (Columbus, TX)
Beer: Smoked Puppies, a Rauchebier
Ingredients: IREKS Smoked, Pilsen Malt, AEB YEAST (Fermolager W)
“Show Us Your Favorite Tattoo” Fundraiser Category
Honorable Mention: Infamous Brewing Company – Austin, TX
Skin: Josh Horowitz
Tattoo: Hops, Barley, Water, Fire, Gun Cylinder
Artist: Rachel Kolar
For more information about the competition, as well as the complete list of award winners, visit the competition’s website.