Industry Conference & Trade Show
Fort Worth, TX | July 26-28, 2024
Howdy, Partners!
Dust off those cowboy boots and give your brewers boots a rest! The Texas Craft Brewers Guild’s annual summer educational conference, Texas Brewery Roundup is coming to Fort Worth this year for a jam-packed weekend of technical brewing and business/hospitality focused education, networking, and fun.
Don’t miss this Texas-sized educational event that’ll benefit the whole staff–including a multi-day conference, expansive trade show, and off-site events at local breweries! Plus, lead-in programming specifically for breweries in planning.
Host Hotel & Conference Venue
Sheraton Fort Worth Downtown
1701 Commerce St
Fort Worth, TX 76102
About the hotel: Settle in at Sheraton Fort Worth Downtown Hotel. Our inviting hotel in Downtown Fort Worth offers everything you need for a great experience, from design-inspired guest rooms to onsite parking. During your stay, enjoy easy access to top attractions like Fort Worth Convention Center, the Fort Worth Stockyards, Near Southside and Sundance Square. We’re also walking distance from the Fort Worth Amtrak Station. Our convenient location near DFW Airport makes our event spaces a great choice for your upcoming meeting, wedding, or special occasion. No matter what brings you to town, enjoy it from Sheraton Fort Worth Downtown Hotel. See Less
Book a room in the Texas Brewery Roundup hotel block for the discounted rate of $189 a night. This rate expires July 3rd or once all rooms in the block have been booked (whatever happens first).
Preliminary Schedule
Thursday, July 25
6:00pm – 9:00pm
Brewery in Planning Happy Hour & Tours
Open to Brewery in Planning badgeholders – Maple Branch Craft Brewery and Fort Brewery & Pizza
Friday, July 26
BREWERY IN PLANNING TRACK*
8:30am – 9:00am
Brewery in Planning Ticket Holder Badge Pick-up
9:00am – 10:00am
How to Brew a Business Plan
Craig Bradley and Veronica Bradley (Vector Brewing)
10:10am – 11:10am
Tapping into Capital: a Primer on Loans and Navigating Investor Relationships
Jarrod Sparks (Tall City Brewing Co.)
11:20am – 12:20pm
From Concept to Construction: Brewery Site Selection, Design, & Buildout
Kathering Rorie and Ashley Johnston (Method Architecture) and Skyler Forshage (Galveston Bay Brewing)
12:20pm – 1:00pm
LUNCH | Sponsored by Cascade Floors
1:00pm – 2:00pm
Rigging the Game: Unloading and Installing your new Brewhouse
Kaleb West (Pondaseta Brewing Co)
2:10pm – 3:10pm
Ask the Pros: Brewery Owners Share Lessons Learned
Matt Morriss (Three Wide Brewing) & Debbie Schoenekase (Glen Echo Brewing)
3:10pm – 3:30pm
Closing Remarks: Conference Overview & Texas Craft Brewers Guild Resources
TCBG Staff
*Requires Brewery in Planning add-on
3:30pm – 5:30pm
General Ticket Holder Badge Pickup & Trade Show Opening Hours
5:00pm – 6:00pm
Workshop TBA
7:00pm – 9:00pm
Welcome Happy Hour @ Martin House Brewing Company
Saturday, July 27
8:00am – 9:00am
General Attendee Badge Pick-up, Trade show opens
Technical Track
9:00am – 9:15am
Technical Track Welcome Remarks
9:15am – 10:15am
SOP Writing Workshop
Jill Paluch and Thorin Peiser (Central Machine Works Brewery)
10:35am – 11:35am
Ensuring Brew Perfection: The Importance of Water Testing for Breweries
Ryan Dennhardt and Jordan Westengaard (Ward Laboratories)
11:50am – 12:50pm
Brewing Culinary Inspired Beers: Pairing Beer with Food
Tomas Gutierrez (Vector Brewing)
12:50pm – 1:45pm
LUNCH
1:45pm – 2:45pm
Exploring the Liquid Paradigm: the Next Frontier of Hop Aroma
James Zarzour (Yakima Chief Hops), additional presenter TBA
3:00pm – 4:00pm
BrewSafe: Ensuring Safety in the Brewhouse, Cellar, and Beyond
Kevin Decoud (Prost Alehouse) & Joshua Kunzli (Hi Sign Brewing)
4:15pm – 5:15pm
The Quality Glow Up: Keeping Receipts and Making Consistently Great Beer
Mara Young (Community Cultures Yeast Lab) & Collin Zreet
Business & Hospitality Track
9:00am – 9:15am
Business & Marketing Track Welcome Remarks
9:15am – 10:15am
Growing Texas Beer Tourism: Building Partnerships Through Destination Marketing
Panelists TBA. Moderated by Caroline Wallace (Texas Craft Brewers Guild)
10:35am – 11:35am
Maximizing Wholesaler and Retailer Relationships
Katheryn Bosco (HEB Central Texas), Justin Bullan (WhichCraft Bottle Shop), Taylor Swift (Two Docs Brewing Co.) and additional panelists TBA. Moderated by Stephen Alexander (Tall City Brewing Co.)
11:50am – 12:50pm
Adding a 2nd Location: Lessons from Growing Pains
Chad Moshier (Bankhead Brewing Co.) & Dustin Evans (Southern Roots Brewing). Moderated by Dustin Baker (Roadmap Brewing)
12:50pm – 1:45pm
LUNCH
1:45pm – 2:45pm
The Permit Pivot: Adapting Your Business Model Through Changing or Adding Licenses
Travis Bailey (Texas Craft Brewers Guild), additional presenter TBA
3:00pm – 4:00pm
Timeless Taproom Tactics: Practical Guidelines to Maximize On-site Profit and Success
Chris Farmand (Small Batch Standard)
4:15pm – 5:15pm
Crafting Connections One Email at a Time: Email Marketing is not Dead!
Julie Rhodes (Not Your Hobby Marketing Solutions)
5:15pm – 6:30pm
Closing Trade Show Happy Hour
7:00pm – 9:00pm
Saturday Evening Festivities TBA
Sunday, July 28
Morning sessions focused on Diversity, Equity, and Inclusion, Human Resources, and Wellness
9:00am – 9:30am
Arrive, Get Seated, Grab Your Breakfast
9:30am – 10:30am
Working Through Grief: Managing Loss in Your Workplace
Celia Brannon (Mental Health Advocacy Partners)
10:40am – 11:40am
Checking Unconscious Biases Resource Rollout & Conversation
Panelists TBA. Moderated by Jerry Richard (Craft Beer Content Creator & Producer)
11:50am – 12:50pm
Growing the Craft Beer Pie: Expanding Your Audience
A structured, peer-to-peer crowd-storming session to explore what’s working to grow the population of craft beer fans and help participants find inspiration for authentic outreach and inclusivity at their businesses.
12:50pm – 1:00pm
Closing Remarks
Join the Trade Show
Does your company provide goods or services to the craft brewing industry? Have a presence at the trade show, make lasting connections, and show your support for Texas craft brewers.
Please Note: Trade show booths and other sponsorship opportunities are only available to member businesses of the Texas Craft Brewers Guild.
We can’t wait to see y’all in Fort Worth!
Click below to visit the registration page, explore ticket options, and secure your attendance!
Have questions?
