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A New Program for Texas Municipalities

The first of its kind in the nation, the Texas Craft Brewers Guild’s Brew City, Texas program is dedicated to propelling Texas to the forefront of craft beer generated economic development and tourism. With the craft beer industry contributing a staggering $4.5 billion annually to the Texas economy, communities large and small have begun to recognize the industry’s vital importance to fueling economic development, attracting food and drink tourism, and cultivating community for local residents.

Brew City, Texas aims to unite breweries and communities across the state under a shared vision: to position Texas as a world class craft beer tourism destination. Whether working with established beer destinations or communities seeking to attract their first brewery project, our approach celebrates established brew hubs and empowers aspiring locales. By fostering strategic alliances, providing tailored educational resources, and deploying targeted marketing efforts, the program aims to bolster Texas craft beer tourism for communities large and small, and invite visitors to savor the taste of tradition while stimulating economic prosperity for every corner of the Lone Star State.

>>Meet our Brew City, Texas Members

The Case for Craft Beer Tourism & Economic Development

$4.5B

Annual economic impact craft beer contributes to the Texas economy

400+

Craft breweries are currently in operation across Texas

30,000+

Full time jobs are supported by the Texas craft brewing industry

48th

Where Texas ranks in breweries per capita. We’re a big state with room for further market development

80%

Of travelers research food and drink before visiting a destination

70%

Of travelers choose a destination based on the food and drink there

77%

Of millennials travel to have memorable eating and drinking experiences

37%

Of travelers are “willing to splurge” on food and drink

Sources: Brewers Association,  GlobalData Key Trends in Culinary Tourism

Which Brew City type is my community?

Emerging Brewscapes

Designed for communities that are just starting to explore the craft beer industry and seek opportunities for economic development through attracting their first brewery.

Emerging Brewscape Criteria

  • Demonstrated interest in attracting a craft brewery to the community
  • Availability of suitable real estate and infrastructure for brewery operations
  • Local government support and transparent permitting process for brewery establishment
  • Active engagement with economic development agencies

Craft Beer Destinations

Communities in this category already host at least one brewery and are looking to expand their brewery destination marketing efforts.

Craft Beer Destination Criteria

  • Demonstrated success attracting or retaining at least one craft brewery to the community
  • Availability of suitable real estate and infrastructure for brewery operations
  • Local government support and transparent permitting process for brewery establishments
  • Active engagement with economic development agencies
  • Local breweries are listed on CVB/DMO’s website and/or other promotional materials

ELIGIBILITY

Open to any community, city, municipality, region, county, or agency that meets either of the following criteria:

A. Desires to attract a craft brewery to its location.

B. Has breweries in the community and is committed to developing craft beer tourism, destination marketing featuring craft breweries, or otherwise engages Texas craft breweries in economic or community development initiatives.

Examples of eligible Texas-based organizations include city governments, Convention and Visitors Bureaus (CVBs), Destination Management Organizations (DMOs), Economic Development Corporations (EDCs), Downtown Alliances, or other similarly situated tourism and economic development groups.

Got a question about membership?

CONTACT US

PARTICIPANT BENEFITS

  • Inclusion in Texas Craft Brewers Guild joint marketing efforts (social media, periodic press releases, etc.) for the Brew City, Texas program.

  • Utilize the Brew City, Texas mark in tourism and promotional materials to promote your community as a craft beer destination. Maximize your inclusion in the program with access to:
    • Boilerplate press release 
    • Boilerplate city council resolution
    • Brew City, Texas art files customized for your community
    • Print-on-demand physical signage and brochure materials
    • Social media cheat sheet and calendar of beer related holidays
  • Inclusion in the Texas Craft Brewers Guild’s Brew City, Texas destinations directory–in line with Texas Craft Beer Destination or Emerging Brewscapes category

  • Receive Texas Brewery Passport and Texas Craft Beer Destination promotional materials for your community visitors center

  • Post unlimited economic incentive and real estate opportunities to the Texas Craft Brewers Guild’s Texas Beer Industry Classifieds page to get in front of our breweries in planning as well as operating breweries who may be looking to expand.

  • Promote your programs, events, incentives, collaborations, or other opportunities for craft breweries and professionals through the Guild member online forum and at information tables at in-person events

  • Submit events featuring Guild member breweries to our online calendar

  • Run affordable ads for your organization or event in Texas Brewery Passport, the official app of the Texas Craft Brewers Guild, to reach thousands of thirsty craft beer fans as they journey across the state

  • Stay plugged into industry news and happenings through Guild communication & monthly newsletters delivered directly to your inbox

  • Access the member dashboard and add additional staff users to your account for free to maximize your connections and use of resources within the Guild

  • Build relationships within the Texas craft brewing community and contribute to our industry’s culture!
Additional benefits currently in development

  • Represent your Craft Beer Destination at a space in our upcoming “Road Trip Pavilion” at Texas Craft Brewers Festival

  • Access to tailored best practices webinars/guides with planned releases throughout 2024
    • Brewery in Planning Guide
    • What breweries look for in cities/real estate
    • Basics for throwing a beer festival
    • Brewery wastewater considerations

  • Locations that exemplify extraordinary support for craft breweries in their first year of the program will be eligible for additional annual awards and designation status markers, accompanied by supplemental marketing materials, in 2025. The criteria for earning additional recognition may encompass the following:
    • Boasting numerous operational craft breweries, earning recognition as a regional or statewide craft beer destination
    • Implementation of a “Support Local” program that actively encourages visitors to patronize local businesses, including dining, shopping, and other related activities
    • Hosting an annual craft beer festival and/or making concerted efforts to involve local craft breweries in community events such as Oktoberfests and main street festivals
    • Establishment of craft beer trails or itineraries designed to enhance the visitor experience
    • Demonstrating that a majority of local breweries are members of the Texas Craft Brewers Guild
    • Local permitting entities exhibit a deep understanding of the specific needs of craft breweries and have pro-brewery ordinances in place
    • Issuing a city council resolution and a press release within three months of joining the program

Please note: individual member contact information or lists of member contact information are not made available to members or nonmembers per Guild privacy policies.

JOIN TODAY!

Please note that all applications are reviewed by TCBG staff for approval. Access to the TCBG website and member content may not be immediately available after you have completed your application, and we may need to contact you to verify or review additional information prior to approving your application.

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