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Industry Conference & Trade Show
Houston, TX | June 27-28, 2025

Sponsorship Opportunities

Schedule at a Glance

  • Brewery tour and welcome happy hour for Brewery in Planning attendees*

FRIDAY, JUNE 27

  • Full day Brewery in Planning Summit*
  • Afternoon trade show load-in & setup time for sponsors (1:00-3:00pm)
  • Friday trade show hours, general attendee badge pickup, and pre-conference programming (3:00-6:00pm)
  • Welcome happy hour for all registrants (7:00-9:00pm @ New Magnolia Brewing)

  • Full day dual track conference (Technical Brewing & Business/Marketing/Hospitality)
  • Full day trade show (8:30am – 6:30pm)
  • Trade show load-out (6:30pm)
  • Happy Hour (7:00-9:00pm @ True Anomaly Brewing)

  • Breakfast tacos & morning educational sessions (Senate Avenue Brewing)
aerial photography of skyscrapers

Base Sponsorship Levels

Have a presence at the trade show, display your products and services, make lasting connections, and show your support for the Texas craft brewing industry by signing up as a sponsor today! Booths start at $1,000 and range in price depending on activation size and location. Explore the event floor plan and choose your own booth location on our interactive sign-up map!

All Booths Include:

Six foot table, drape, and two chairs (additional tables/chairs available on request for larger booths)

Registration fees waived for two representatives of your company to attend the conference and off-site happy hours (with the exception of Brewery in Planning add-on activities). Sending more than two folks? Additional tickets are available for purchase.

Post-event registration list (includes individual names and company names for all attendees and email addresses for attendees who opt in to sharing contact information).

Standard Visibility Sponsor Listing

Standard Visibility Sponsor Listing

For no additional cost, all sponsorships include the ability to build out a standard sponsor listing on the mobile-friendly trade show map (accessible to attendees during Roundup weekend). 

The standard online sponsor listing can include your:

  • Virtual logo
  • Company description
  • Contact information
  • Links to your website, social media channels, etc.
Enhanced Visibility Package ($150 Add-on)

Boost your visibility on the online trade show map with these additional features and highlights:

  • Company logo in Trade Show Map header
  • Featured listing highlighted at the top of your category
  • Ability to add photos and video to your sponsor listing

Plus…

  • Your logo directly on the conference registration page
Premiere Visibility Package ($350 Add-on)

Everything included in the Standard and Enhanced levels, plus your logo on…

  • Attendees’ printed & mobile tickets
  • On-site “Thank You to our Premiere Sponsors” signage
  • Dedicated Thank You slide during presentation breaks
  • Conference programs

Custom Opportunities

Want to enhance your sponsorship?
The following options are available as add-ons to any booth or as standalone sponsorships.

Friday Brewery in Planning Coffee Sponsor $600

We’ve been told by more than one past conference venue that Texas craft brewers are record-setting coffee drinkers! Help us keep the caffeine flowing and you’ll receive a special shout-out at each coffee station and in the conference program.

Friday Brewery in Planning Lunch Sponsor: $1,500

Future brewery owners gotta eat, and they’ll be grateful for your sponsorship! Sponsor the Brewery in Planning lunch on-site at the Sheraton during the Friday Brewery in Planning Summit and you’ll receive on-stage recognition during the event, a shout-out in the program, and an exclusive invitation to join these attendees for lunch and networking before the trade show kicks off!

Friday Happy Hour Sponsor: $2,500

Help us celebrate the first night of the Texas Brewery Roundup as the official Friday Happy Hour Sponsor. Your brand will be prominently displayed on event signage at our happy hour location (New Magnolia Brewing) and in the conference schedule. Additionally, you’ll have the exclusive right distribute swag to attendees and/or set up a promotional table, offering direct engagement with attendees in a relaxed and festive setting.

Saturday Coffee Sponsor $1,200

We’ve been told by more than one past conference venue that Texas craft brewers are record-setting coffee drinkers! Help us keep the caffeine flowing Saturday morning and you’ll receive a special shout-out at each coffee station and in the conference program.

Saturday Happy Hour Sponsor: $2,500

Wrap up the conference in style as the exclusive Saturday Happy Hour Sponsor. Your brand will be prominently featured on signage across our happy hour venue (True Anomaly Brewing) and be featured in the conference schedule. Enjoy the exclusive privilege of passing out swag and/or setting up a booth where you can interact directly with attendees, making the last impressions as memorable as the first.

Taster Cup Sponsor: $1,000 + taster cup production costs

What’s a beer industry trade show without beer? And it’s even more fun to sample a beer from a commemorative vessel. Whether you’re a merchandise company interested in partial in-kind opportunities, or a sponsor who’d simply like your logo on the glass, get in touch if you’re interested in talking more about this potential add-on opportunity!

Tote Bag Sponsor: $1,000 + bag production costs

Where there is swag, it never hurts to have a bag! Whether you’re a merchandise company interested in partial in-kind opportunities, or a sponsor who’d simply like your logo on an official conference tote bag, get in touch if you’re interested in talking more about this potential add-on opportunity!

Booth Add-on: Power Access: $55

Add a standard electrical connection and powerstrip to your booth

Booth Add-on: Pour Beer: $200

Enhance your trade show presence by pouring beer at your booth! This add-on allows you to feature beer for educational/product spotlight purposes, directly engaging attendees with your products or technology.

Beer Service Specifics:

  • Responsibilities: If electing to pour beer, it is your responsibility to source, transport, and manage the beer and all necessary service equipment (cooler with beer on ice, etc.)
     
  • Cups Provided: The Guild will provide uniform disposable taster cups and/or official sponsored taster glasses for all points of beer service. Please limit samples to no more than 4 oz.
     
  • Allowable Products: Exhibitors may serve craft beer, seltzer, cider, hop water, purees, etc. to showcase products and technology. No hard liquor is allowed. Hemp beverage products require prior approval.
     
  • Packaging: Packaged beer is highly recommended. If you wish to pour draught beer, prior approval is required. Remember, you must provide all service equipment, including jockey box, CO2, etc. We do not have draught equipment on-site.
     
  • Location: All beer must be served within the confines of your booth footprint. 
     
  • TABC Certification: Anyone serving beer must be TABC Seller/Server Certified. If your certification needs updating, we offer a discount through your member dashboard to retake the course for just $4, valid for two years.

Additional questions? Please email info@texascraftbrewersguild.org. 

Got another creative idea? Let’s talk!

Pick Your Booth & Sign up today!

Got questions?