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Industry Conference & Trade Show
Houston, TX | July 14-16, 2023

Allied Trade Member Sponsorship Opportunities

High Level Schedule of Events

Stay tuned for further load-in and setup details

  • Brewery tours and welcome happy hour for Brewery in Planning attendees at Walking Stick Brewing Company & Great Heights Brewing Company

FRIDAY, JULY 14

  • Full day Brewery in Planning Summit
  • Afternoon trade show load-in & setup time for sponsors (1:00-3:30pm)
  • Friday trade show hours & general attendee badge pickup (3:30-5:30pm)
  • Welcome happy hour for all registrants at Eureka Heights Brew Co.

  • Full day dual track conference (Technical Brewing & Business/Marketing/Hospitality)
  • Full day trade show (8:30am – 6:30pm)
  • Evening happy hour TBA

  • Closing brunch & learn event (focused on DEI, HR, Combatting Burnout, etc.) at Saint Arnold Brewing Company

Base Sponsorship Levels

Have a presence at the trade show, display your products and services, make lasting connections, and show your support for the Texas craft brewing industry by signing up as a sponsor today!

Trail Boss Sponsor: $3500 (Limit 3) | FULL!

Trail Boss Sponsorship includes:

  • Premium 15×15 activation space in the trade show hall at the Sheraton. Versatile footprint for the layout of your choice.
  • Most prominent logo placement in the Texas Brewery Roundup program, registration page, informational emails leading up to the event, sponsor banners on-site, and on attendees’ printed tickets. Plus, exclusive logo placement on attendees’ mobile tickets.
  • Recognition as sponsor of one official off-site event (available for selection on the sign-up form based on availability):
    • Thursday Welcome Happy Hour for Brewery in Planning Attendees at Walking Stick Brewing Company & Great Heights Brewing Company
    • Friday Full Conference Welcome Happy Hour at Eureka Heights Brew Co.
    • Saturday Night Happy Hour (Location TBA!)
    • Sunday Brunch & Learn (focused on DEI, HR, Combatting Burnout, etc.) at Saint Arnold Brewing Company
  • Standard conference registration fees waived for four representatives from your company
  • Option to distribute a swag item, brochure, etc. to attendees at the check-in table
  • Exclusive sponsor opportunity to briefly introduce a speaker, tell attendees about your company’s support for the Guild and thank them for attending.
  • List of registrant names and companies (email addresses provided for attendees who opt in to sharing contact information with sponsors).
Cowboy Sponsor: $1800 (Limit 6) | FULL!

Cowboy Sponsorship Includes:

  • Premium 10×10 activation space in the trade show hall at the Sheraton
  • Prominent logo placement in the Texas Brewery Roundup program, registration page, informational emails leading up to the event, sponsor banners on-site, and on attendees’ printed tickets. (Logos to appear under Trail Boss sponsors.)
  • Standard conference registration fees waived for three representatives from your company
  • Option to distribute a swag item, brochure, etc. to attendees at the check-in table
  • List of registrant names and companies (email addresses provided for attendees who opt in to sharing contact information with sponsors).
Ranch Hand Sponsor: $925 (Limit 30) | FULL!

Ranch Hand Sponsorship Includes:

  • 6x8ft activation space in the trade show hall at the Sheraton
  • Logo placement on registration page, informational emails leading up to the event, and sponsor banners on-site. (Logos to appear under Cowboy Sponsors.) Name included on program exhibitor list.
  • Standard conference registration fees waived for two representatives from your company
  • List of registrant names and companies (email addresses provided for attendees who opt in to sharing contact information with sponsors).
Buckaroo Sponsor: $250
  • Logo placement on registration page, informational emails leading up to the event, and sponsor banners on-site. (Logos to appear under Exhibiting Sponsors.) Name included on program sponsor list.
More Trade Show Details

Time to set up your sponsor booths at the Shertaon will be available on the afternoon of Friday, July 14th

In compliance with our venue, banners/signage will not be allowed to be fastened to the wall or drape behind your table. You are welcome to drape any branded banners/tablecloths over your table, and/or to employ freestanding signage behind your table. Additionally, glitter and confetti are against venue policy.

Ranch Hand Level Sponsors:  Each 6 ft exhibiting sponsor table will have 3.5 ft x 8 ft of dedicated space behind it, so you will have enough room to stand or sit comfortably and display freestanding banners or other items if desired. You will have other booths adjacent to you, so out of respect for your fellow Allied Trade Members, signage, display racks, etc. that exceed 8 ft will be prohibitedFor 10-15 feet of dedicated booth width please see our Cowboy and Trail Boss options above.

Items sponsors should provide: Any branded signage to drape over your table and/or stand freely behind your table, branded items/product demos/samples/giveaways, etc. as wanted.

Items the conference will provide: 6ft table with drape, two chairs, general sponsor Thank You signage throughout the venue, & power access ($50) if selected on registration form.

(Click here to view a hi-res PDF of tier comparison chart.)

Custom Add-on Opportunities

Want to enhance your sponsorship?
The following options are available as add-ons to any of the four base sponsorship levels above.

Tote Bag Sponsor: $1000 + bag production costs (Limit 1)

Where there is swag, it never hurts to have a bag! Whether you’re a merchandise company interested in in-kind opportunities, or a sponsor who’d simply like your logo on an official conference tote bag, get in touch if you’re interested in talking more about this potential add-on opportunity!

Brewery in Planning Friday Coffee Sponsor $600 | Claimed!

We’ve been told by more than one past conference venue that Texas craft brewers are record-setting coffee drinkers! Help us keep the caffeine flowing and you’ll receive a special shout-out at each coffee station and in the conference program.

Full Conference Saturday Coffee Sponsor $1200 | Claimed!

We’ve been told by more than one past conference venue that Texas craft brewers are record-setting coffee drinkers! Help us keep the caffeine flowing and you’ll receive a special shout-out at each coffee station and in the conference program.

Brewery in Planning Lunch Sponsor: $1500 (Limit 1) | Claimed!

Future brewery owners gotta eat, and they’ll be grateful for your sponsorship! Sponsor the Brewery in Planning lunch on-site at the Hyatt during the Friday Brewery in Planning Summit and you’ll receive on-stage recognition during the event, a shout-out in the program, and an exclusive invitation to join these attendees for lunch and networking before the trade show kicks off!

Taster Cup Sponsor: $1000 + taster cup costs (Limit 1) | Claimed!

What’s a beer industry trade show without beer? And it’s even more fun to sample a beer from a commemorative vessel. Whether you’re a merchandise company interested in partial in-kind opportunities, or a sponsor who’d simply like your logo on the glass, get in touch if you’re interested in talking more about this potential add-on opportunity!

Got another creative idea? Let’s talk!

Sign up today!

Got questions?