Brewery in Planning badgeholders will experience an in-depth tour of Equal Parts Brewing, followed by networking time, and a panel discussion with industry professionals.

6:00pm – 6:30pm
Badge Pick-up and Networking Time

6:30pm – 7:30pm
Brewery Tour Time

7:30pm – 8:30pm
Ask the Pros Panel: The Journey of Success and Non-stop Learning in the Craft Beer Industry | Matt Peterson (Equal Parts Brewing), Laura Hill (KinderHill Brew Lab) & Casey Motes (Eureka Heights)
Join industry leaders as they share their journey of success in the craft beer world, offering insights into how they built their businesses and continue to evolve. Learn about the challenges they’ve faced, the lessons they’ve learned, and how they keep pushing the boundaries through constant learning and innovation. This is your chance to gain invaluable insights and practical advice that can help shape the future of your brewery and set you on a path to success.

8:30pm – 9:30pm
Closing networking time

*Requires Brewery in Planning add-on

8:30am – 9:00am 
Brewery in Planning Ticket Holder Badge Pick-up & Coffee

9:00am – 9:20am
Welcome | Texas Craft Brewers Guild Staff
Kick off the morning with a short welcome session, designed to orient you to the Texas Brewery Roundup weekend ahead and provide an overview of the Texas craft brewing industry landscape you’re entering. Learn the latest industry statistics, discover how to tap into invaluable Texas Craft Brewers Guild resources like our Brewery in Planning Guide, and find out how to make the most of the Guild’s support as you embark on your professional brewing journey.

9:20am – 10:10am
Regulation Rodeo: TABC and TTB Rules for Your Brewery’s First Ride | Travis Bailey (Texas Craft Brewers Guild) & Kyle Hill (Martin Frost & Hill, PC)
Out where brewery ventures buck like wild broncos, the TTB (Alcohol and Tobacco Tax and Trade Bureau) and TABC (Texas Alcoholic Beverage Commission) set the fences you gotta ride within. This presentation rounds up the rough-and-ready rules, ropin’ in must-know regs for greenhorn brewers aimin’ to win their buckle. From federal guidelines to Lone Star standards, step into the Regulation Rodeo to master the legal barrels and keep your brewery in the saddle.

10:20am – 11:10am
From Business Plan to Groundbreaking to Ribbon Cutting: Developing a Realistic Opening Timeline and Anticipating Common Delays | Stephen Oliver (OPA Design Studio), Jacob Sloan and Lindsay Sloan (On Rotation Brewery & Kitchen)
Before we turn you loose to explore the trade show hall and the rest of the conference weekend, let’s acknowledge a universal truth in the brewing world: It’s rare for a brewery to open on schedule! This session takes you through the journey from business plan to ribbon cutting, including how to effectively anticipate and manage common delays like inspection hurdles, contractor issues, zoning complications, and more. Remember, you’re not alone in this—every seasoned brewer has faced obstacles and this is an opportunity to learn from them.

11:20am – 12:10pm
Small Brewery Finance 101 | Justin Sisley (CraftKeeping)
This session will give attendees an overview of brewery financial management, providing essential insights into budgeting, cost control, and funding strategies to set the foundation for a successful business. Learn key financial principles and practical tips to navigate the financial challenges of launching and sustaining a brewery.

12:10pm – 1:00pm
Lunch & Networking | Sponsored by Martin Frost & Hill, PC

1:00pm – 2:00pm
Serving More Than Beer: Choosing a Food Service Model to Boost Guest Experience and Your Bottom Line | Ricardo Garcia (Back Unturned Brewing Co.), Raven Kocurek (Hound Song Brewing Co.), John Sorensen (Frost Town Brewing) & Michael Duckworth (True Anomaly Brewing Company), moderated by Sheila Garcia (TCBG)
This panel will explore the various food offerings in craft beer taprooms, comparing the benefits and challenges of having an in-house kitchen, owning a food truck, or partnering with third-party food vendors. Industry professionals will discuss how these approaches impact customer experience, operational logistics, and profitability, helping breweries find the best solution for their unique needs. With the right strategies and partnerships in place, your brewery’s food program can become a key ingredient in creating a memorable and successful taproom experience.

2:10pm – 3:00pm 
Vendor Management: Living and Learning in a B2B Environment | Landon Weiershausen (Industry Veteran)
This presentation will offer a fresh perspective on navigating the complexities of working with diverse vendors, salespeople, and business types in the brewing industry. This session explores practical strategies to build strong, transparent relationships, manage expectations, and adapt to challenges while maximizing the value of your B2B partnerships.

*Requires Brewery in Planning add-on

Certified Cicerone Exam – Tasting & Demonstration Portion
Looking to level up your Cicerone? Use your trip to Roundup to complete the Tasting & Demonstration portion of the Certified Cicerone (aka Level 2) Exam. Traditional or gluten free test available!

While we are excited to offer this exam opportunity in conjunction with Texas Brewery Roundup, please note that the test is administered by Cicerone and is not included in the Texas Brewery Roundup registration price or process. Please visit the Cicerone website for additional details and to sign-up directly with the Cicerone program.

General badgeholders can now join the action! Swing by between 3:00-6:00pm on Friday to pick up your badge, drop off beer for the trade show, attend pre-conference sessions, and start exploring the trade show hall.

The Trade Show is open Friday from 3:00–6:00 PM for all badgeholders! Meet our Allied Trade exhibitors, explore new products and services, and—new this year—pick up a Trade Show Bingo card. Visit booths, complete your card, and turn it in for a chance to win prizes, including a guaranteed prize for the first 25 attendees to black out their cards.

Friday Pre-Conference Sessions
-Open to all badge holders-

3:15pm – 4:05pm
How to Build a World-Class Onboarding Experience | Bailey Borzecki (Golden Hour Consulting)
A thoughtful onboarding experience can boost retention, accelerate performance, and create brand advocates from day one—but many breweries still rely on informal or inconsistent approaches. In this session, we’ll explore how to build an onboarding process that meets the unique needs of the craft beer industry. You’ll walk away with practical tools and strategies for welcoming new hires—especially front-of-house staff—with clarity, connection, and confidence. Whether you’re a brewery owner, manager, or team lead, this session will help you level up your onboarding experience to drive long-term success.

4:15pm – 5:30pm 
Peer Exchange Roundtables
Join us for the Peer Exchange Roundtables, where attendees will break into small groups based on self-identified roles. This workshop will provide an opportunity to share challenges, celebrate successes, and discuss current topics with peers in similar positions. Pick a group and come ready to engage in meaningful roundtable discussions designed to enhance your craft, business, and professional development.

Breakout Groups:

– Sales & Distribution: Account Relationships, Brand Management & Off-site Marketing | Hosted by Taylor Swift (Two Docs Brewing Co.)
– Brewing Excellence: Brewing, Packaging & Quality | Hosted by Ryan Hancock (Southern Roots Brewing)
– Owners & Management: People Ops, Business Management & Finances | Hosted by Karl Sanford (The Manhattan Project Beer Company)
– Taproom & Hospitality: Service, Social Media & Private Events | Hosted by Charday VanOrstrand (Galveston Island Brewing)

9:00am – 9:15am 
Technical Track Welcome Remarks

9:15am – 10:15am
Crafting a Light Lager with Macro-Brewing Techniques: A High Gravity Brewing Journey | Aaron Inkrott & Nate Rebeck (Saint Arnold Brewing Company)
You’ll learn about the process, from concept to creation, explaining how we utilized high gravity brewing to achieve a lighter yet flavorful lager with a lower alcohol content. We’ll also discuss the considerations we had to make, including ingredient selection, fermentation adjustments, and balancing flavor with drinkability. Learn how we brought this vision to fruition while staying true to our goal of creating an innovative yet approachable lager.

10:35am – 11:35am 
Brewery Process Changes for Maximum Impact | Matt Couch (Old Gregg Brewing Company)
In an industry where profit margins can be thin, optimizing operational efficiency and reducing costs is more crucial than ever. This session will highlight real-world examples of process improvements that deliver measurable results, demonstrating that every change, no matter how small, contributes to a more efficient, cost-effective brewing operation.

11:50am – 12:50pm 
Brewing Under Pressure: Tariffs, Trade, and the 2025 Supply Chain | Tiffany Waldron (John. I. Haas), Brittany Drennan (Country Malt Group), Mike Paladino (Omnia Technologies), and Thomas Hoffmann (Berlin Packaging), Moderated by Adriane Hodges (Bold Republic Brewing Company)
Join us for a candid discussion on the current state of the craft beer supply chain, from the fields to the fermenter. Each panelist—representing key sectors like malt, hops, canning supplies, and brewing equipment—will share real-world insights into the challenges and trends shaping 2025. After each panelist shares an update on the state of their ingredient/product, we’ll open the conversation for attendees to have the opportunity to ask questions and engage directly with the experts.

12:50pm – 1:45pm 
LUNCH

1:45pm – 2:45pm 
Optimizing Packaging Operations: Balancing Labor, Equipment, and Maintenance for Maximum Efficiency | Jonathan Flores (Pinthouse Brewing)
Discover strategies for optimizing packaging operations by balancing labor, equipment, and maintenance to achieve maximum efficiency. This presentation explores best practices for streamlining workflows, enhancing equipment performance, and ensuring a well-trained workforce to drive productivity and reduce operational costs.

3:00pm – 4:00pm 
Managing Malt: from Sourcing to Brewing | Ashton Lewis (RahrBSG)
This presentation explores the critical role of malt storage, handling, and milling in maintaining quality and consistency in craft beer production. Attendees will gain insights into best practices across the malt supply chain, from on-site storage to grist preparation, with an emphasis on minimizing quality degradation and maximizing efficiency.

4:15pm – 5:15pm 
Euro-fornia Lagers: A Crisp Discussion on What Constitutes a West Coast Pils and Why it’s the Best Beer Style Ever | Z.Z. Lazarine (Oddwood Brewing), Joe Mohrfeld (Pinthouse), Drew Genitempo (St Elmo Brewing Co.), Brent Watson (Vacancy Brewing), Moderated by Chris Troutman (Good Line Beer Co.)
Sit in on a folksy chat about this exciting new-ish hoppy lager sensation! We’ll discuss the origin of the style, what sets it apart, and the basic building blocks including water profile, grain bills, adjuncts, mashing techniques, hop schedules, fermentation schedules, dry hopping, and marketing this hoppy banger!

9:00am – 9:15am 
Business & Hospitality Track Welcome Remarks

9:15am – 10:15am
Riding the Wave | Aaron Gore (Beer30)
Attendees will explore the reasons behind the current state of craft beer, explaining some of the forces at play and using learnings from other industries to give a hint at what may be coming next. Aaron will share how to navigate these changes and how to thrive in ever-changing conditions, riding the wave instead of being crushed beneath it.

10:35am – 11:35am 
Simple and Effective Brewery Flavor Training | Lindsay Barr (DraughtLab)
A well-trained staff communicates confidently, focuses on the details that matter, and most importantly, they sell more beer. But getting staff to that point isn’t always straightforward, especially with limited time and resources. This presentation explores how you can apply experiential learning techniques to build your staff’s product knowledge and flavor skills in a fast, approachable way. You’ll learn how to apply these techniques to create effective, flexible training that fits naturally into your team’s routine and helps them feel more confident behind the bar.

11:50am – 12:50pm
Crafting the Guest Experience: What Craft Beer Can Learn from Hospitality Pros | Tracy Vaught (H Town Restaurant Group), Richard Tapia (Houston Astros), and Justin Solomon (The Original Ninfa’s) moderated by Lennie Ambrose (Saint Arnold Brewing Company)
This panel flips the script—craft beer professionals will hear directly from leading voices across the hospitality industry on how they’re redefining guest experiences and driving success in today’s evolving landscape. From restaurants to major sporting complexes, learn how top operators create seamless, memorable moments, keep teams motivated, and foster lasting customer loyalty. Walk away with practical insights you can bring back to your taproom to elevate service, atmosphere, and connection.

12:50pm – 1:45pm 
LUNCH

1:45pm – 2:45pm 
Social Media Without the Guesswork: Where to Focus and What to Expect | Julie Rhodes (Not Your Hobby Marketing)
Not every social media platform is worth your time. In this session, you’ll learn which platforms deliver the best engagement, how to set realistic social media goals, and where to focus your energy based on your audience and business model. We’ll also break down realistic benchmarks so you can measure what’s working and what’s a waste of time.

3:00pm – 4:00pm 
Your Brewery Won a Shiny New Medal, Now What? Translating Industry Accolades into Marketing Success | Caroline Wallace (Texas Craft Brewers Guild)
Earning an award for your brewery is more than just a morale booster—it’s a marketing opportunity. But the question remains: How can breweries translate accolades into brand awareness and maybe, just maybe, sales? In this session we’ll spotlight case studies from breweries who’ve excelled in not just brewing award-winning beers, but crafting engaging and impactful strategies to showcase those wins. We’ll discuss strategies for maximizing media opportunities to gain and leverage attention, creating engaging social media campaigns that resonate with audiences, and integrating these achievements effectively into your sales and marketing efforts to enhance brand visibility both in the taproom and in the market.

4:15pm – 5:15pm 
Inside the Retail Playbook: Key Trends and Data to Propel Your Brand Forward | Justin Ray (Whole Foods Market), Asa Hanrahan (Flying Saucer), and Michael Olsen (Fiesta Mart) moderated by Taylor Swift (Two Docs Brewing Co.)
This panel will explore the latest trends in on and off-premise chain retail, focusing on the role of packaging, data insights, and how suppliers can position themselves as valuable partners. Experienced craft beer buyers will share strategies for identifying common threads among best-selling brands, offering actionable tips on how to stand out and successfully enter retail channels. Attendees will gain a deeper understanding of how to leverage data and trends to drive growth and foster stronger retail partnerships.

10:20am – 11:10am
Solid Workplace Communication: Breaking Down Silos and Bottlenecks to Get–and KEEP–Your Team on the Same Page | TCBG Staff + Opportunity & Social Impact Committee Members
Ever heard someone on your team say, “What email?” or, “Nobody ever responded when I asked”? Participants at this crowdstorming session will share in small groups where they find challenges and successes when it comes to effective inter-departmental communication across the variety of platforms available to the modern workplace. Since communication is a two-way street, this session will address not just the out-bound or top-down messages, but also how to set a supportive tone to keep team members engaged and responsive on a day-to-day basis.

11:20am – 11:50am
Go Forth and Prosper: Not-so-Secret Sources for Grants, Loans, Scholarships, Rebates, and More | TCBG Staff + Opportunity & Social Impact Committee Members
This short resource rollout session caps off the morning by providing an overview and first-hand stories of available resources to offset expenses for a wide range of workplace and individual professional development needs. From electrical equipment upgrades to staff training and continuing education, you’ll head home after Roundup with a better idea of where to find – and how to win – the funds you need.