2026 Sponsorship Kit
For Brew City, Texas Partners
WHO
FOR THE TEXAS CRAFT BEER COMMUNITY.
BY THE TEXAS CRAFT BEER COMMUNITY.
The Texas Craft Brewers Festival is the largest annual fundraising event for Texas Craft Brewers Guild, a 501(c)(6) non-profit trade association for brewers working to advance the Texas craft beer industry through advocacy and education.
WHAT
Texas Craft Brewers Festival features the best craft beer Texas has to offer. Plus, live music and local food all in a stunning setting on the banks of the Colorado River in East Austin. Exclusively featuring independent Texas craft brewers, it’s the largest festival of its kind in the state.
2025 festival ticketholders traveled from at least 142 Texas cities, 31 states, and 8 countries to attend the event!
By the Numbers
- ~4,500 Texas Craft Beer Fans
- 600+ VIP Attendees
- 80+ Texas Craft Breweries Pouring
- 400+ Brewery Reps Networking
- 200+ Kegs Tapped
Festival Highlights
- VIP Session
- Brewers Green Room Trade Show
- Local Food Trucks
- Live Music on the Pavillion Stage
- Special Rotating Taps
WHY PARTICIPATE
Showcase Your Destination at the Largest Exclusively TEXAS Focused Craft Beer Festival of the Year
As a sponsor, you’ll gain high visibility, connect with craft beer lovers, support the Texas Craft Brewers Guild, and reach ~4,500 attending major market Texans, 70% young professionals!
WHEN
Saturday
November 14, 2026
General Admission: 2:00 – 6:30 pm
VIP Early Entry @ Noon
Brewer/sponsor load-in available on Friday, November 13
WHERE
Fiesta
Gardens
Historic public park in the đź’› of East Austin
2101 Jesse E. Segovia St, Austin, TX 78702
SHOWCASING YOUR DESTINATION
We’re excited to offer a special opportunity for our destination partners with the Brew City, Texas Road Trip Activation. Connect directly with the Texas Craft Brewers Festival audience—beer, food, and travel enthusiasts—by having a dedicated marketing booth at the event. Showcase your city’s local attractions and take advantage of this fantastic opportunity to highlight what makes your destination truly special!
Special package for participating Brew City, Texas destinations: $500
- (2) Sponsor VIP tickets (includes all day access to Texas Craft Brewers Festival grounds and the Brewer/Sponsor Green Room)
- 10×10 tent activation (bring your destination branded tent & weights)
- 8ft Table Rental
- Inclusion on festival website and select marketing highlighting our Brew City, Texas partners
- Opportunity to see ‘behind the scenes’ of a large beer festival and ask questions of organizers on beer management, festival licensing, etc.
Additional add-ons and upgrades available:
Tent Rental ($200)
Don’t have a branded 10×10 tent or want to leave it at home? We can add a heavy duty white tent to our rental order ($200)
Extra Sponsor VIP Tickets ($150 Each)
Want to bring more than two people? Add additional all-access tickets to your sponsor package ($150 each)
Upgrade: Featured Destination Premium Sponsorship Package ($2,000 Total)
Want to take your participation to the next level? New for 2026, our “Featured Destination” premium upgrade expands your presence beyond the booth with enhanced logo visibility across digital, print, and on-site festival touchpoints—plus a larger ticket package to host partners, stakeholders, or giveaways. It’s a great way to showcase your destination to thousands of Texas craft beer fans before, during, and after the festival.
DIGITAL & PRINT RECOGNITION
- DMO logo on website
- DMO logo on ticketing Page
- DMO logo in pre and post festival email marketing
- DMO logo on festival posters
- DMO logo on festival advertising, press release, etc.
- Post-festival attendee & social media audience reach Insights
- Collaborative Instagram Post
ON-SITE RECOGNITION & ACTIVATION
- DMO logo on on-site sponsor banners & signage
TICKET PACKAGE
- (4) Sponsor VIP Tickets – 12pm festival access + Green Room passes
- (6) GA Tickets – 2pm festival access for family, friends, or social media giveaways
Further Reading