2026 Annual Meeting &
Texas Craft Brewers Cup
Austin, TX
Sponsorship Opportunities
Welcome, Partners!
We’re so excited for the 2026 Texas Craft Brewers Guild Annual Meeting & Trade Show, plus the fifth year of the Texas Craft Brewers Cup. Sponsorship/Booth Opportunities are now available for the following Texas Craft Brewers Guild membership categories:
- Allied Trade
- Education & Workforce Development
- Nonprofit & Professional Organization
- Brew City, Texas program members
Not a member? Join today in order to be eligible to join the party!
Thank you for your support of events like these which help us to fulfill our mission of advancing the Texas craft brewing industry through advocacy and education. Read on for more details about the event, and to find a sponsorship opportunity that works for your visibility and connection goals!
Schedule of Events
Friday, February 20
Trade Show Load-in Hours: 3:00-5:30pm
Opening Night Happy Hour: 7:00-9:00pm @ Austin Beerworks Sprinkle Valley
Saturday, February 21
Trade Show Load-in Hours: 7:15am-8:30am
Full Day Conference & Trade Show: 8:30am-6:00pm
Texas Craft Brewers Cup Awards Ceremony: 6:00-7:30pm
Trade Show Load-out Hours: 6:00-8:30pm
Check out more schedule details on the Annual Meeting registration page.
New Conference & Awards Ceremony Venue
DoubleTree by Hilton Austin
6505 N Interstate Hwy 35
Austin, TX 78752
Our 2026 conference will take place at the newly reimagined DoubleTree by Hilton Austin—a Spanish Colonial–style property conveniently located along I-35 in north central Austin, less than 10 minutes from downtown, the Texas Capitol, and numerous local breweries. The hotel features fully renovated guest rooms, lobby, restaurant, and public spaces, over 24,000 sq. ft. of flexible meeting space, complimentary high-speed WiFi, and custom artwork from Texas-based artists throughout. Known for its warm hospitality and signature chocolate chip cookie welcome, the DoubleTree offers an elevated yet comfortable stay. The Guild has secured a group rate of $164/night which will be available through January 28, 2026 or until the room block is full. Hit the button below to book your accommodation today!
Please note: there are FOUR DoubleTree properties in Austin. Please take care to ensure you are booking and navigating to the correct one using the address above.
Annual Meeting + Trade Show
Booths
Have a presence at the trade show, display your products and services, make lasting connections, and show your support for the Texas craft brewing industry by signing up as a sponsor today! Booths start at $1,000 and range in price depending on activation size and location. Explore the event floor plan and choose your own booth location on our interactive sign-up map!
All Booths Include:
Six foot table, drape, and two chairs (additional tables/chairs available on request for larger booths)
Registration fees waived for up to TWO representatives of your company to attend the Annual Meeting–including access to the welcome happy hour and TCBC awards ceremony. Sending more than two folks? Additional tickets are available for purchase.
Post-event registration list (includes individual names and company names for all attendees and email addresses for attendees who opt in to sharing contact information).
Standard visibility sponsor listing
Standard Visibility (Included)
For no additional cost, all sponsorships include the ability to build out a standard sponsor listing on the mobile-friendly trade show map (accessible to attendees during Annual Meeting weekend).
The standard online sponsor listing can include your:
Links to your website, social media channels, etc.
Virtual logo
Company description
Contact information
Enhanced Visibility Package ($250 add-on)
Boost your visibility on the online trade show map with these additional features and highlights:
- Company logo in Trade Show Map header
- Featured listing highlighted at the top of your category
- Ability to add photos and video to your sponsor listing
Plus…
Your logo directly on the conference registration page
Premiere Visibility Package ($750 add-on)
Everything included in the Standard and Enhanced levels, plus your logo on…
Conference programs
Attendees’ printed & mobile tickets
On-site “Thank You to our Premiere Sponsors” signage
Dedicated Thank You slide during General Session presentation breaks
From sponsoring the conference coffee stations, to the official taster glass, additional sponsor add-ons are available to explore during the check-out process!
Texas Craft Brewers Cup
Sponsorship Opportunities
TEXAS CRAFT BREWERS CUP is the premiere professional beer competition run and organized by The Texas Craft Brewers Guild to showcase the outstanding quality and variety of Texas craft beer and the brewers who make them. The following competition sponsorship options are available as standalone opportunities or add-ons to any Annual Meeting sponsorship.
Thank you for your support of our fifth annual craft beer competition–last year’s event was an overwhelming success with more than 900 beers entered!
Brewery of the Year Awards Sponsor: $3000
At the end of the awards ceremony, which breweries will reign supreme in the competition and hoist their very own Texas Craft Brewers Cups?
TCBC will have two Brewery of the Year awards divided by entrants’ annual bbls. With this sponsorship, your company will receive full screen logo acknowledgment as presenting sponsor of the Brewery of the Year awards during the awards ceremony, and a representative from your company is invited to join onstage to present the Cups to the two winning breweries.
With this sponsorship, you also have the option to offer your own gift or prize to the two Brewery of the Year Award winners (be it an equipment or ingredient prize, swag item, etc.) This is an optional enhancement and is subject to Guild approval to balance the value and appropriateness. Optional gifts or prizes are at the expense and coordination of the sponsor.
This sponsorship option also includes all logo recognition in the Base Level, including logo on the competition registration page, website, and emails to the brewers, as well as logo recognition on-screen during the awards ceremony.
Category Sponsor: $1200 (4 available)
The Texas Craft Brewers Cup has ~30 unique medal categories and a select four are available for sponsorship! Choose from a competitive category like American IPA, Hazy IPA, or Pilsner, or have fun with TCBC’s fully original Decadent Beer category. With this sponsorship, your company will receive full screen logo acknowledgment as presenting sponsor of the category during the awards ceremony, and a representative from your company is invited to join onstage for that category’s medal presentations. (Categories can be claimed now or once registration closes and we know how many submissions are in each category. If you’re interested in this sponsorship option and have a category request, please email Caroline.)
Category sponsors also have the option to offer their own gift or prize to winners in their category (be it an equipment or ingredient prize, swag item, etc.) This is an optional enhancement and is subject to Guild approval to balance the value and appropriateness. Optional gifts or prizes are at the expense and coordination of the sponsor.
This sponsorship option also includes all logo recognition in the Base Level, including logo on the competition registration page, website, and emails to the brewers, as well as logo recognition on-screen during the awards ceremony.
Pre Awards Reception Sponsor: $1000 (3 available)
After the Annual Meeting adjourns–but before the Awards Ceremony begins–brewers will be invited to mingle in the reception area and trade show hall for some pre-celebration beers and bites. As an official reception sponsor, you’ll help us make sure brewers don’t go hungry before the big awards, and be thanked for your support in the Annual Meeting program, an on-stage announcement, and with signage in the reception.
Reception sponsors will also have the opportunity to activate in the reception area outside of the sponsor hall during this portion of the program. Whether you want to bring a stand-up banner or freestanding POS to be on display during the reception, spread some swag out on tables, or have another fun idea, feel free to work with Caroline to make sure you’re taking advantage of visibility opportunities during the reception.
This sponsorship option also includes all logo recognition in the Base Level, including logo on the competition registration page, website, and emails to the brewers, as well as logo recognition on-screen during the awards ceremony.
Competition Base Level Sponsor: $500
And the award goes to…you! This base level sponsorship of the Texas Craft Brewers Cup includes your logo on the competition registration page, website, and emails to the brewers, as well as logo recognition on-screen during the awards ceremony.
This base level is available as a standalone OR included with any of the sponsorship options below.
Know what sponsorship tier you’re interested in + any competition add-ons?
Annual Meeting sponsorship is exclusively available to members of the Texas Craft Brewers Guild. If your business is not currently a member (Allied Trade, Education, Nonprofit, Brew City, etc.), or your membership has lapsed, please JOIN or RENEW today before signing up as a sponsor.