Sponsorship Kit

Opportunities for Industry Partners

WHO

FOR THE TEXAS CRAFT BEER COMMUNITY.

BY THE TEXAS CRAFT BEER COMMUNITY.

The Texas Craft Brewers Festival is the largest annual fundraising event for Texas Craft Brewers Guild, a 501(c)(6) non-profit trade association for brewers working to advance the Texas craft beer industry through advocacy and education.

WHAT

Texas Craft Brewers Festival features the best craft beer Texas has to offer, with live music, local food and access to the brewers, all in a stunning setting on the banks of the Colorado River in East Austin. Featuring 100% Texas-brewed, independent craft beer, it’s the largest festival of its kind in the state.

By the Numbers

  • 5,000+ Texas Craft Beer Fans
  • 600+ VIP Attendees
  • 75+ Texas Craft Breweries Pouring
  • 400+ Brewery Reps Networking
  • 200+ Kegs Tapped

Festival Highlights

  • VIP Session
  • Brewers Green Room Trade Show
  • Local Food
  • Live Music
  • Official After Party

🏆 READERs’ Choice: Best Beer Event – 2019 Austin Beer Guide 🏆

2021-10-23T12:00:00

  days

  hours  minutes  seconds

until

Gates Open

WHEN

Saturday
October 23, 2021

2:00-6:30pm
VIP Early Entry @ Noon

Sponsor load-in available on Friday afternoon & Saturday AM

WHERE

FIESTA
GARDENS

Historic public park in the 💛 of East Austin

WHY SPONSOR

Stake your claim TO the LARGEST TEXAS CRAFT BEER EVENT OF THE YEAR.

As a sponsor, you’ll gain high visibility, connect with brewers and craft beer lovers, support the Texas Craft Brewers Guild, and reach 5,000 attending major market Texans, 70% young professionals!

Explore and compare our sponsorship tiers below!

SPONSORSHIP OPPORTUNITIES

Whether you’re looking to get your brand in front of thousands of festivalgoers, connect directly with hundreds of Texas craft brewers to showcase your industry-tailored offerings, or both, we offer multiple sponsorship opportunities to suit our partners’ outreach and visibility goals.

Co-Presenter Level: $7000 (Limit 2)


Our two Co-Presenters receive top logo placement on all festival marketing materials and unparalleled access to festivalgoers, brewers, and media attendees with a 10×20 on-site festival activation space, and the exclusive right to send a sponsored email, host festival ticket giveaways, and distribute brochures, freebies, or samples to attendees at festival check-in or exit. Co-Presenters receive 20 tickets to the festival as well as access for up to six additional support staff members to help run your activation.


DIGITAL & PRINT RECOGNITION

  • Logo on website
  • Logo on ticketing page
  • Logo in pre and post festival email marketing
  • Logo on festival posters
  • Logo on festival advertising, press release, etc.
  • Post-festival attendee & social media audience reach Insights
  • Social media shout-out
  • Logo on printed tickets
  • Logo on mobile tickets
  • Sponsored email to ticket holders*
  • Conduct a ticket giveaway on social media or at a lead-up event (3 pairs)*


ON-SITE RECOGNITION & ACTIVATION

  • Logo on on-site banners & signage
  • 10ft x 20ft space for on-site festival activation
  • Material distribution to attendees at check-in or exit*
  • Material distribution to brewers at load-in*
  • Material distribution to credentialed festival media at check-in or media event*


TICKETS

  • (10) VIP Tickets – 12pm festival access + Green Room passes
  • (10) GA Tickets – 2pm festival access
  • (6) Support Staff Passes

*Materials and content subject to TCBG review and approval

Interested in drawing even more attendees to your booth by pouring some Texas craft beer? Let’s talk!

Beer God Level: $4000

With 75+ brewery booths, space is limited on our festival grounds. The Beer God level sponsorship is a go-to option for companies looking to have a coveted on-site activation at the event. Bring in your own branded 10×10 tent or we’ll supply you with one of our white tents for the day. Beer God Sponsors also have a major presence in festival promotional materials and receive a dozen tickets to the event.

DIGITAL & PRINT RECOGNITION

  • Logo on website
  • Logo on ticketing page
  • Logo in pre and post festival email marketing
  • Logo on festival posters
  • Logo on festival advertising, press release, etc.
  • Post-festival attendee & social media audience reach Insights
  • Social Media shout-out
  • Logo on printed tickets


ON-SITE RECOGNITION & ACTIVATION

  • Logo on on-site banners & signage
  • 10ft x 10ft space for on-site festival activation


TICKETS

  • (6) VIP Tickets – 12pm festival access + Green Room passes
  • (6) GA Tickets – 2pm festival access

Interested in drawing even more attendees to your booth by pouring some Texas craft beer? Let’s talk!

Beer Geek Level: $2000

Beer Geek sponsorship is a great option for companies looking to support the event and make a big impact in festival promotional materials. This sponsorship tier also includes 10 tickets.

Beer Geek sponsorship does not include a booth or activation at the festival but can be affordably paired with a Brewer Green Room Sponsorship ($500 add-on) for companies looking for a combination of broader event exposure and one-on-one networking opportunities with brewers in the Green Room trade show area.

DIGITAL & PRINT RECOGNITION

  • Logo on website
  • Logo on ticketing Page
  • Logo in pre and post festival email marketing
  • Logo on festival posters
  • Logo on festival advertising, press release, etc.
  • Post-festival attendee & social media audience reach Insights


ON-SITE RECOGNITION & ACTIVATION

  • Logo on on-site banners & signage


TICKETS

  • (4) VIP Tickets – 12pm festival access + Green Room passes
  • (6) GA Tickets – 2pm festival access
Brewer Green Room Sponsorship: $1200 (or $500 when added on)

The Brewer Green Room, adjacent to the main festival, is where brewers and sponsors can mingle throughout the festival day. Opening during morning setup, breakfast is provided, along with indoor restrooms, air conditioning, snacks, and cold beer. 

Green Room Sponsorship is ideal for industry suppliers and service providers looking to make direct connections with the 400+ brewery representatives who attend Texas Craft Brewers Festival and take some time out of their day to relax in the Brewer Green Room. A more intimate, relaxed version of a typical trade show environment, Green Room sponsorship is available as a standalone for $1200 or as an affordable $500 add-on to any of the above sponsorship levels. Green Room sponsorship includes two VIP tickets with Green Room access for the representatives of your company working your booth.

Green Room Sponsorship Includes:

  • 6ft Display table in the Brewers Green Room trade show
  • Thank You Signage in Brewers Green Room
  • Logo inclusion in Green Room emails directly to brewers
  • (2) VIP Tickets – 12pm festival access + corresponding Green Room passes

The Green Room is exclusively open to Brewers holding Green Room passes and Sponsors holding VIP tickets + Green Room passes. This space is not open to public VIP or GA ticket holdersGreen Room passes cannot be purchased.

Add-ons, Custom Opportunities & In-Kind Trade

We’re all about creating Win-Wins with our fantastic partners–especially when a custom opportunity or in-kind trade can offset an existing festival expense, enhance our attendee experience, and help you showcase your brand in a creative way. (Technically, that’s a Win-Win-Win!)

Below are a few ideas for add-ons, custom opportunities, and in-kind trade arrangements we can offer:

  • Banner advertisement on the Texas Craft Brewers Festival website – $500
  • 90-day banner advertisement in the Texas Brewery Passport™ app – $245
  • Pavilion stage sponsor – LET’S TALK!
  • Designated Driver tent sponsor – LET’S TALK!
  • Volunteer T-Shirt sponsor – LET’S TALK!
  • Breakfast taco sponsor – feed the brewers, sponsors, and festival crew during morning setup – LET’S TALK!
  • Food & beer pairing experience sponsor – LET’S TALK!

Got another fun, creative idea? LET’S TALK!

SPONSORSHIP TIERS COMPARED

Click Here to View Chart as Hi-Res PDF

SPONSOR SIGN-UP

Drop us a line & let’s explore how we can partner together!