This online education is from the series called Marketing March and was presented by Stephen Alexander from Tall City Brewing Co. and Sheila Garcia from Hold Out Brewing.
ABOUT THE PRESENTATION
Have you thought about using your local traditional marketing channels in your community to promote your brand? Are you stuck trying to figure out how to make those connections and what to cover? The last week of March we will cover how you can foster those relationships and we’ll also give some tips on how to respond if the news reaches out to you!
WATCH THE PUBLIC RELATIONS VIDEO
DOWNLOAD THE TCBG RESOURCE GUIDE ON PUBLIC RELATIONS
ABOUT THE SPEAKERS
Stephen Alexander is the Sales and Marketing Manager of Tall City Brewing Co in Midland, TX. He has worn many hats in this industry in the past 12 years. Cellar man, Brewer, Taproom Manager, Sales, Marketing, and Distribution, you name it – he’s done it! Having the opportunity to work in those positions with breweries such as Gilded Goat, Weldwerks, Upslope, Great Divide, and Odell has helped him to have a better understanding of what Craft Beer is all about…Community. Stephen is on the Texas Craft Brewers Guild Board of Directors and is a part of their PR&M (Public Relations and Marketing) Committee.
Sheila Garcia is the General Manager of Hold Out Brewing in Austin, TX. Sheila has previously worked at Austin Beerworks, Hops & Grain, Whole Foods, and hey, did you know she used to do radio? Supporting her community through craft brewing by working with nonprofits and other organizations and championing their missions is what drives her in this industry and what she strives to do for many years to come. Sheila is on the Texas Craft Brewers Guild Board of Directors and is a part of their PR&M (Public Relations and Marketing) Committee.