This panel presentation is from 2023 Texas Brewery Roundup Business and Hospitality Track. Speakers of this panel included Travis Kocurek from Hound Song Brewing Company and Christ Troutman from Good Line Beer Co. This session was moderated by Paige Haines from the Texas Craft Brewers Guild.
ABOUT THE PRESENTATION
Let’s take a day trip!
Did you know that being a destination brewery has TWO (or possibly more) meanings? Learn about two different perspectives on how to drive people to your taproom as a destination brewery by gaining insights from Chris Troutman from Good Line Beer Co. in Lubbock and Travis Koceurek from Hound Song Brewing Company in Columbus. Chris speaks from the perspective of being a “road trip” or “driving through” destination making sure they’re getting people through those doors before they leave town and serving their town while staying true to their authentic brand identity. Travis speaks from the perspective of making your brewery a destination staple and representative business of his small town which brings folks from all over that state to Columbus, helping his local economy.
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