Sponsorship Kit

Opportunities for OUR INDUSTRY & COMMUNITY PARTNERS

WHO

FOR THE TEXAS CRAFT BEER COMMUNITY.

BY THE TEXAS CRAFT BEER COMMUNITY.

The Texas Craft Brewers Festival is the largest annual fundraising event for Texas Craft Brewers Guild, a 501(c)(6) non-profit trade association for brewers working to advance the Texas craft beer industry through advocacy and education.

WHAT

Texas Craft Brewers Festival features the best craft beer Texas has to offer. Plus, live music and local food all in a stunning setting on the banks of the Colorado River in East Austin. Exclusively featuring independent Texas craft brewers, it’s the largest festival of its kind in the state.

By the Numbers

5,000+ Texas Craft Beer Fans
600+ VIP Attendees
80+ Texas Craft Breweries Pouring
400+ Brewery Reps Networking
200+ Kegs Tapped

Festival Highlights

VIP Session
Brewers Green Room Trade Show
Local Food Trucks
Live Music on the Pavillion Stage
Special Rotating Taps

🏆 READERs’ Choice: Best Beer Event – 2019 Austin Beer Guide 🏆

WHEN

Saturday
October 1, 2022

General Admission: 2:00 – 6:30 pm
VIP Early Entry @ Noon

Brewer/sponsor load-in will be held on Friday, September 31

WHERE

Fiesta
Gardens

Historic public park in the 💛 of East Austin

2101 Jesse E. Segovia St, Austin, TX 78702

WHY SPONSOR

Stake Your Claim to the Largest Texas Craft Beer Event of the Year

As a sponsor, you’ll gain high visibility, connect with craft beer lovers, support the Texas Craft Brewers Guild, and reach 5,000 attending major market Texans, 70% young professionals!

Explore and compare our sponsorship tiers below!

SPONSORSHIP OPPORTUNITIES

Whether you’re looking to get your brand in front of thousands of festivalgoers, connect directly with hundreds of Texas craft brewers to showcase your industry-tailored offerings, or both, we offer multiple sponsorship opportunities to suit our partners’ outreach and visibility goals.

Co-Presenter Level: $7000 (Limit 2)

Our two Co-Presenters receive top logo placement on all festival marketing materials and unparalleled access to festivalgoers, brewers, and media attendees with a 10×20 on-site festival activation space, and the exclusive right to send a sponsored email, host festival ticket giveaways, and distribute brochures, freebies, or samples to attendees at festival check-in or exit. Co-Presenters receive 20 tickets to the festival as well as access for up to six additional support staff members to help run your activation.

DIGITAL & PRINT RECOGNITION

Logo on website
Logo on ticketing page
Logo in pre and post festival email marketing
Logo on festival posters
Logo on festival advertising, press release, etc.
Post-festival attendee & social media audience reach Insights
Social media shout-out
Logo on printed tickets
Logo on mobile tickets
Sponsored email to ticket holders*
Conduct a ticket giveaway on social media or at a lead-up event (3 pairs)*

ON-SITE RECOGNITION & ACTIVATION

Logo on on-site banners & signage
10ft x 20ft space for on-site festival activation
Material distribution to attendees at check-in or exit*
Material distribution to brewers at load-in*
Material distribution to credentialed festival media at check-in or media event*

TICKETS

(10) VIP Tickets – 12pm festival access + Green Room passes
(10) GA Tickets – 2pm festival access
(6) Support Staff Passes

*Materials and content subject to TCBG review and approval

Interested in drawing even more attendees to your booth by pouring some Texas craft beer? Let’s talk!

Beer God Level: $4000

With 75+ brewery booths, space is limited on our festival grounds. The Beer God level sponsorship is a go-to option for companies looking to have a coveted on-site activation at the event. Bring in your own branded 10×10 tent or we’ll supply you with one of our white tents for the day. Beer God Sponsors also have a major presence in festival promotional materials and receive a dozen tickets to the event.

DIGITAL & PRINT RECOGNITION

Logo on website
Logo on ticketing page
Logo in pre and post festival email marketing
Logo on festival posters
Logo on festival advertising, press release, etc.
Post-festival attendee & social media audience reach Insights
Social Media shout-out
Logo on printed tickets

ON-SITE RECOGNITION & ACTIVATION

Logo on on-site banners & signage
10ft x 10ft space for on-site festival activation

TICKETS

(6) VIP Tickets – 12pm festival access + Green Room passes
(6) GA Tickets – 2pm festival access

Interested in drawing even more attendees to your booth by pouring some Texas craft beer? Let’s talk!

Beer Geek Level: $2000

Beer Geek sponsorship is a great option for companies looking to support the event and make a big impact in festival promotional materials. This sponsorship tier also includes 10 tickets.

Beer Geek sponsorship does not include a booth or activation at the festival but can be affordably paired with a Brewer Green Room Sponsorship ($500 add-on) for companies looking for a combination of broader event exposure and one-on-one networking opportunities with brewers in the Green Room trade show area.

DIGITAL & PRINT RECOGNITION

Logo on website
Logo on ticketing Page
Logo in pre and post festival email marketing
Logo on festival posters
Logo on festival advertising, press release, etc.
Post-festival attendee & social media audience reach Insights

ON-SITE RECOGNITION & ACTIVATION

Logo on on-site banners & signage

TICKETS

(4) VIP Tickets – 12pm festival access + Green Room passes
(6) GA Tickets – 2pm festival access

Brewer Green Room Sponsorship: $1200 (or $500 when added on)

The Brewer Green Room, adjacent to the main festival, is where brewers and sponsors can mingle throughout the festival day. Opening during morning setup, breakfast is provided, along with indoor restrooms, air conditioning, snacks, and cold beer.

Green Room Sponsorship is ideal for industry suppliers and service providers looking to make direct connections with the 400+ brewery representatives who attend Texas Craft Brewers Festival and take some time out of their day to relax in the Brewer Green Room. A more intimate, relaxed version of a typical trade show environment, Green Room sponsorship is available as a standalone for $1200 or as an affordable $500 add-on to any of the above sponsorship levels. Green Room sponsorship includes two VIP tickets with Green Room access for the representatives of your company working your booth.

Green Room Sponsorship Includes:

6ft Display table in the Brewers Green Room trade show
Thank You Signage in Brewers Green Room
Logo inclusion in Green Room emails directly to brewers
(2) VIP Tickets – 12pm festival access + corresponding Green Room passes

The Green Room is exclusively open to Brewers holding Green Room passes and Sponsors holding VIP tickets + Green Room passes. This space is not open to public VIP or GA ticket holders—Green Room passes cannot be purchased.

Add-ons, Custom Opportunities, & In-Kind Trade

We’re all about creating Win-Wins with our fantastic partners–especially when a custom opportunity or in-kind trade can offset an existing festival expense, enhance our attendee experience, and help you showcase your brand in a creative way. (Technically, that’s a Win-Win-Win!)

Below are a few ideas for add-ons, custom opportunities, and in-kind trade arrangements we can offer:

90-day banner advertisement in the Texas Brewery Passport™ app – $245
Pavilion stage sponsor – LET’S TALK!
Designated Driver tent sponsor – LET’S TALK!
Volunteer T-Shirt sponsor – LET’S TALK!
Breakfast taco sponsor – feed the brewers, sponsors, and festival crew during morning setup – LET’S TALK!
Food & beer pairing experience sponsor – LET’S TALK!

Got another fun, creative idea? LET’S TALK!